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Saturday, August 19, 2017

why we need " Academy of Pastry & Culinary Arts Malaysia "

May be it sound like self promotion but so be it

Fact have to shared properly and when in the world of marketing and social media when so many paid channels are ready then I am sure there should be more channels to create awareness and right message


7 year down the line Academy not only groom highly skilled students but, the chefs teaching also ensure that, they are always motivated and keep on trying out new ideas and techniques

Most of these so called Pastry / Culinary school does not even have enough credibility, skilled chefs or direction. they hide behind big marketing budget, funding and brilliant digital Marketing. loooong program, teaching maths , science , ENGLISH...Surprised ? well how to open a pastry shop. Absurb, you dont how to handle a spatula or whip a cream and we teach you to become a manager ???

I am surprised then why kids or their parents cant think. Can surf better. cant actually visit the school and understand whats going to happen to their kids. Or we just don't care



I was surprised when some parents come to us and told us why cant meet them every 3 month. Come on, Its a professional school and parents need to show some kind of concern as how their kids are doing and whats going to Happen to them. why school need to call them like PTM ( Parents teacher meeting)

but, then we realize that yes, Its a great idea where we can actually involve the parents every 3 month and inform them about the growth of these young pastry chefs. we want to treat these chefs with respect and also same time give them space as well, show them the way. so, lets start with taking initiative by chefs & parents


I think the type of culture we developed in last couple of years is very comfortable, very practicl and very professional. It give that confidence to students to slowly grow up. express themselves better and also enjoy it

We always see them happy, glowing face and excitement of new topic every week

Well sometime stress of performing but with the growth you are going through its normal I think

But mostly we complete the process by showing them path much ahead, introducing professional chefs and then slowly push them towards Industry by Introducing their profile to to Hotels and Restaurants


Asia Pastry forum 2017 - the biggest & the finest

The feel of satisfaction, seeing them doing well, confidence of a job in hands while still finishing their program in last stage

Trust me its a great feel


For More information -

Academy of Pastry Arts Malaysia
Lot- ​16,  Jalan 51A/223,​ 46​1​00 Petaling  Jaya,
Selangor ​Darul Ehsan​, 
Malaysia   





Tuesday, August 15, 2017

SO FLAKY - Our monthly newsletter

Proud to Present our First Newsletter this Month

Well , we finally presented our first news letter in August, 2017
we worked out many days, collecting events and activities. Lots of team member contributed to it.



I think news letter is something, of which you could really feel proud as an organization as well as team member.we would really appreciate if you have time to go through it. You can also ask us for subscription if you wish to have the monthly news about academy

Link is below -
https://issuu.com/pastryeducation-bynikleshsharma/docs/so_flaky


I really love this picture in Kitchen . Just make my day

This year is more about the position of Academy into the International Market. May be it sound like a business,which I always hated to accept.

Some where we feel the Philosophy of Academy need to Travel many more countries and we are now looking at Indonesia, Singapore, Vietnam, Australia and Middle East.

I am sure in next couple of month, we would be more clear as which country are we going to announce and by our Annual Chefs Meet during Asia Pastry Forum in November, we will be able to have a formal announcement also

Academy in Philippines celebrate its 2 nd Anniversary which was such a great feeling of achievement and It was a great show by chef Christian and team
Chef Tan and Chef Janelle, Real super star chef with Humility

 Some Funny part of the Anniversary Party




With Ms.Sheryl , Vice President of Treston College, Makati, Our Partner with whom we have lots of Projects in discussion


Mean While Students still goes out for Hotel Trip and meet the chefs in Philippines

Hotel Trip for Students In Kuala Lumpur

Chef Kean Chuan will be representing  the national team and "Academy of Pastry Arts Malaysia" for Mondial de Sucre in Paris, January 2018. India have already qualified for Asia Pastry cup in Singapore, 2018 and Chef Alisha from Academy in India will be going for selection for SIGEP Female World Pastry cup in Rimini in Italy. so Lots of travel and International positioning.



The free Trial class on the week end is really catching up lots of eyes and suddenly we saw the no. of visitor on the weekend have Increased. Its a good thing that actually take out time to visit the school, get their queries answered , a great session of learning and tasting some great food



Finally some good buffet

Asia Pastry forum 2017 is round the corner with less then 3 month left.With the year Line up of 17 Pastry chefs for 24 Days, I think this event is going to stay long. Needless to say that APF will officially be taken on a different level in coming years with many more corporate houses, Sponsors and Pastry association playing a bigger role.


For More information -

Academy of Pastry Arts Malaysia
Lot- ​16,  Jalan 51A/223,​ 46​1​00 Petaling  Jaya,
Selangor ​Darul Ehsan​, 
Malaysia